Introduction to brand building through social media

Steven Andrews

Nov 14, 2022. 2 min read


In June of 2021, we launched our first ever open call for projects, which we called “Identidad para el Cambio” (Identity for change). We decided to dedicate this project to environmental awareness, as we had been brainstorming ways to get Indi involved in the issues we care about most as a team.

Thus, the contest was open to any Argentinian company, initiative, or project associated with caring for the environment. The winner would receive an express branding process, which included a Brand Narrative Workshop and a personalized design service. The idea was that these services would be adjusted to the concrete needs of the project and elevate everything related to their visual identity.

In all, 62 projects from all different places around Argentina participated. The winning initiative was Alternativa Humus, a company whose purpose is to raise awareness about and offer solutions for issues associated with organic waste management.

And so we launched an express branding process for Alternativa Humus, in order to help them refine their visual identity, communicate their value proposition more clearly, and attract more clients interested in improving their waste management.

The invitations to the wedding of Prince Harry and Meghan Markle are the hottest ticket in town. And there’s no doubt the dress, the cake and the flowers will influence thousands of weddings over the coming years, just as Prince William and Kate Middleton’s did.

Are you planning a wedding to rival Harry and Meghan’s? Then you need a wedding invitation that befits royalty.

Metaverse design guide

Designing interactions in virtual space

Metaverse will be the most complex digital platform humans have ever built. But technical complexity of this platform is only one side of the coin, and another side is how well the interaction in this space will be designed. Creating intuitive interactions with the virtual world represents a massive challenge for product designers.

Previously, we’ve discussed how to create avatar for the metaverse. In this part, we will discuss how to design successful interactions in a virtual world.

Styles that will soar

Trendy Zine

The original invitations are estimated to have cost US $10 000, using bespoke techniques like custom letterpress and die stamping. But here’s the great news: you don’t need to have a title or own a castle to get the look. With these Canva wedding invitation templates, you can recreate the timeless, classy attention-to-detail of the originals—without the price tag.

Before we go any further, let’s take a look at the real deal Royal wedding invitations (just in case you didn’t get one in the mail).

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